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Marketing Analytics Course by Henry Harvin Education


Henry Harvin Education introduces 1-day / 4-hours Live Virtual Training and Certification course on 'Certified Marketing Analytics Practitioner' program that equips participants with explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel. This enables marketers to understand analytics-based marketing to drive ROI for their marketing campaigns.    About the Course Duration/Mode/Certificate: 1 day/4 hours Live Virtual Training and Certification course creating competent Marketing Analytics professionals Certified Marketing Analytics Practitioner (CMAP) LMS: 24 x 7 access to Henry Harvin's® LMS platform with abundant content on Marketing Analytics including study material (PPTs and PDFs), videos, case studies, examples, resource library and related more Employment Support: Get Placement and Internship support Trainer: Delivered industry professionals having extensive experience as practitioners of marketing analytics with international companies. These professionals are also empanelled as domain expert with Henry Harvin Analytics Academy Tools: R, Advanced Excel   Curriculum  Decision Tree (Half of the topic) Introduction Applications & industry examples Types of Decision Tree ( CART & CHAID ) Splitting Algorithms Case Study R-code Interpretation Final o/p Case Study: Net Promoter Score (understand NPS & its Promoters by uncovering the relationship between the variables to devise customer satisfaction improvement strategy) R-code Interpretation Final o/p   Clustering  (Half of the topic) K-Means Marketing analytics & unsupervised techniques Why and Where to use Clustering Clustering methods and examples K-means Clustering Algorithm K-means Cluster the given set of customer base to help in segmentation to help identify different marketing campaigns for each cluster Practice the k-means using R codes   Learning Outcomes:   Explore, Analyse & Solve Marketing Problems using Analytics Tools like R & Advanced Excel. Understand 'What' & 'How' aspects of Data Collection Get insights from Industry Best Practices for Marketing Measurement & Analysis Communicate Marketing Objectives in a focused manner with data analysts & help evaluate results of data analysis better Develop Goal Oriented Marketing Strategies Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real Time Understand Affinity of Product by Analyzing Transactional data Understand Analytics-Based- Marketing to drive ROI for your Marketing Campaigns Take Actionable Data Driven Decisions to increase market share Ultimately, identify what is working and what is not working for your Marketing Campaigns   Schedule, Fees & Location Dates: 19th  May 2018 Day: Saturday  Timings: 7pm- 11pm Location: Delhi Fees:  INR 4000/- ((including 18% GST)Connect with Counselors of Henry Harvin Education For More Information!  


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