Henry Harvin Education introduces 1-day / 4-hours Live Virtual Training and Certification course on 'Certified Marketing Analytics Practitioner' program that equips participants with explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel. This enables marketers to understand analytics-based marketing to drive ROI for their marketing campaigns. About the Course Duration/Mode/Certificate: 1 day/4 hours Live Virtual Training and Certification course creating competent Marketing Analytics professionals – Certified Marketing Analytics Practitioner (CMAP) LMS: 24 x 7 access to Henry Harvin's® LMS platform with abundant content on Marketing Analytics including study material (PPTs and PDFs), videos, case studies, examples, resource library and related more Employment Support: Get Placement and Internship support Trainer: Delivered industry professionals having extensive experience as practitioners of marketing analytics with international companies. These professionals are also empanelled as domain expert with Henry Harvin Analytics Academy Tools: R, Advanced Excel Clustering (Half of the topic) K-Means Marketing analytics & unsupervised techniques Why and Where to use Clustering Clustering methods and examples K-means Clustering Algorithm K-means – Cluster the given set of customer base to help in segmentation to help identify different marketing campaigns for each cluster Practice the k-means using R codes RFM- Recency Frequency Monetary models Identify differences in behaviour of Online shoppers In-store shoppers Multi-channel shoppers Market Basket Analytics Intro to the Basics Applications Algorithm Case Study R-code Interpretation Final o/p Learning Outcomes: Explore, Analyse & Solve Marketing Problems using Analytics Tools like R & Advanced Excel. Understand 'What' & 'How' aspects of Data Collection Get insights from Industry Best Practices for Marketing Measurement & Analysis Communicate Marketing Objectives in a focused manner with data analysts & help evaluate results of data analysis better Develop Goal Oriented Marketing Strategies Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real Time Understand Affinity of Product by Analyzing Transactional data Understand Analytics-Based- Marketing to drive ROI for your Marketing Campaigns Take Actionable Data Driven Decisions to increase market share Ultimately, identify what is working and what is not working for your Marketing Campaigns Connect with Counselors of Henry Harvin Education For More Information!