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How to Leverage Email Marketing to Drive Sales?

Address: C-19, Outer Ring Rd, Safdarjung Development Area, Hauz Khas, Block C 5, Safdarjung Development Area, Hauz Khas, New Delhi, Delhi 110016

About the Speaker:  Richa Agarwal, Content Author & Marketer at My Operator. MyOperator is an industry-leading SaaS-based cloud telephony platformHer key responsibilities Communication execution across media channels (online and offline): planning, outlining, R&D, creation, publishing, and (re)marketing Product branding: symmetrical/asymmetrical designing via collateral, product presentation and sales decks Lead generation, nurturing, and engagement: understanding buyers' persona, content creation, campaigning, A/B testing and experimenting Core areas of performance Email Marketing and Drip marketing (lead generation, engagement, transactional) Blogging and infographics Designing, presentation, and resource building (written and AV) Website optimization Social media marketing and intermediary search engine marketing Data extraction and collation Multi-channel marketing (inbound)   What will be discussed? Everything email marketing How to get started right Reaching customers, not spam filters Making the most of emails with Automation All questions answered Do cold emails work True metrics to rely on: myths busted Types of emails a business should and shouldn’t send   Key takeaway: Best practices for businesses to make their emails work! Who should attend? Marketers and sales enthusiasts Beginner and intermediate Email Marketers


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