About the Speaker: Vikas Keshri, Growth Hacker, Times Internet. He is currently responsible for driving performance and growth of different business verticals at Times Internet. Previously, he was Head of Digital Marketing at UrbanClap & HandyHome. What will be discussed? Selection and comparison of right channels for growth. Optimisation of Facebook, Google, and Youtube at the different scale of businesses. Creative optimization to drive performance on Facebook and Youtube. Conversion Rate Optimization of landing pages. Fraud detection of installs via Adnetworks. Case-study: Examples of consumer insights which drove 2X business growth at scale.